Home fashion and lifestyle Fast Fashion vs. Sustainable Fashion: The Landscape of the Modern Fashion Market

Fast Fashion vs. Sustainable Fashion: The Landscape of the Modern Fashion Market

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Over the past two decades, the fashion industry’s demands have changed drastically due to consumers’ desire for affordable clothing at a lower cost. The need to reduce the cost of production, labor, and products; higher customer expectations; globalization; and technology are just some of the factors that have contributed to the fashion evolution. 

 

Due to the market constantly evolving, many brands have adopted “fast fashion” to put out products in a timely fashion depending on market trends. With an increased demand for inexpensive clothing items, fast fashion is the reason fashion brands have been so successful. But at what cost? 

 

While it enables businesses to become highly competitive and provide consumers with desired products faster than ever before, fast fashion also leads to the exploitation of overseas workers and environmental destruction. Due to a demand for low prices, fashion brands associate themselves with manufacturers in countries with less-than-ideal working conditions. Secondly, in the long term, fast fashion can cost more than “real” clothing. This is because the quality of clothing is relatively low, causing consumers to buy more rather than purchasing quality products that last longer. This trend results in adverse environmental issues because many textile and clothing items are discarded daily. Mass production of clothing coupled with mass discarding of these same items result in irreversible ecological problems. Unfortunately, fast fashion has contributed to what experts have been calling a “throwaway culture,” a culture where consumers throw out products, rather than recycling or donating, when they find them useless or no longer need them.

 

For this reason, many fashion brands are adopting sustainable efforts and being more transparent about their processes when trying to manufacture and market their products. Companies like Lumière Paris are among the many fashion brands trying to offer sustainable fashion products. Their ability to be transparent about all their business processes enables them to identify better and assess actual or potential human rights and environmental impacts. 

Petya and Jay came together to build a brand with our Planet and the future generations in mind. They established Lumiere Paris to act as a force to change the unsustainable and unethical practices of the Fashion Industry. They created a premium brand, yet affordable, transparent, ethical and 100% sustainable. Lumière Paris reflects genuine integrity and industry-leading craftsmanship demonstrating positive social and environmental impact.

 

The Lumière Paris team pride themselves on being a premium women’s fashion brand that uses sustainable fabrics ethically manufactured in Italy from recycled plastics. They strive to create an exceptional fashion line that is both ethical and sustainable, while also creating premium product quality and transparency, and being environmentally friendly. 

 

Their garments are made from a unique Italian fabric infused with ECONYL® yarn at its core, converting plastic and other materials discarded in the oceans and landfills  into a fashion-led solution. From fishing nets to plastic bottles and fabric scraps, they also use regenerated nylon to offer a sustainable solution to waste and reduce nylon’s global warming impact by up to 90%. Using these raw materials, Lumière Paris is committed to supporting sustainable practices to create environmentally-conscious fashion. In an industry that contributes to a huge percentage of the world’s pollution, the brand believes in being part of the change and creating a better future for both fashion and the planet. 

 

Lumière Paris is proud to work with manufacturers who share their commitment to protecting the environment. The brand works with one of Italy’s finest textile and garment manufacturers specializing in woven fabrics suited for activewear, lingerie, and outerwear in an aesthetically pleasing and eco-friendly way. Their packaging is also created with the highest quality eco-friendly materials by sustainably conscious providers that share their mission and vision. The eco-friendly cardboard boxes, made out of 90% recycled paper and additional virgin fibers to ensure maximum strength, are just part of their efforts. They also use water-based and 100% recyclable printed ink and wrap all their orders in tissue paper that has been certified by the Eco Packaging Alliance. From seals and stickers to ribbons and thank-you cards, all of their elements are 100% biodegradable, and they also work with a carbon-neutral provider to ship all orders. 

 

Many sustainable brands, including Lumière Paris, use most of their profits to give back. Lumière Paris takes this a step further by contributing to reforestation efforts around the world. Since their mission is to protect the earth, the brand donates a portion of their earnings to ocean clean-up projects, whose goal is to end plastic pollution and foster sustainable communities worldwide. In addition, Lumière Paris works with environmental organizations that support the United Nations Billion Tree Campaign by planting one tree for every package they ship. By planting a tree and donating, the organization has embraced a unique business plan.

 

While fast fashion and the “throwaway culture” have dominated the fashion industry, it is clear that companies need to find a good balance between affordability and sustainability to protect the environment. By embracing transparency, companies can predict consumer demands well ahead of time to reduce waste, which can potentially save money and present more ethical and sustainable choices to consumers. 

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