Wed. Jun 19th, 2024



The fashion industry is a global multinational industry devoted to the production and sale of apparel. Fashion design doesn’t vary much between High and mass fashion by the 1970s. The style or styles of fashion items worn by groups of individuals at any moment can be called fashion.


Maybe there are differences between the expensive fashion designers’ clothing and mass production of sportswear and streetwear sold worldwide. The fashion business, on the other hand, comprises the design, manufacture, distribution, marketing, retailing, advertising, and promotion of all forms of garments (men’s, women’s, and children’s), from haute couture (literally, “high sewing”) and designer fashions to everyday wear ranging from couture ball gowns to casual sweatpants.


Clothing was handmade, but by the beginning of the 20th century, because of advanced technologies like sewing machines, global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department stores clothes were massively produced in standard sizes sold at fixed prices. The fashion industry is international and highly globalized now. Clothing is now developed, manufactured in another, and sold in a third.

World fashion:


The majority of the world’s population now dresses in “global fashion,” a low-cost, basic style of western clothing, usually a T-shirt with pants or a skirt, scale produced in vast quantities. In addition, there are a number of smaller and specialized fashion industries that cater to specific national, regional, ethnic, or religious markets. The examples can be saris in India and boubous in Senegal.


Fashion Marketing:


The act of controlling the flow of items, from the initial selection of designs to be made to the presentation of products to retail customers, is known as fashion marketing. The understanding consumer desire and responding with the right products are essential components of successful fashion marketing. In addition, marketers are responsible for discovering and defining a fashion producer’s target clients. By the early twenty-first century, the Internet had grown important as a retail outlet, posing new challenges and opportunities for merchandisers.


Fashion System:


All of the components involved in the process of fashion transformation are included in the fashion system. Some aspects of fashion are inherent, such as variation for novelty. In addition, fashion is a complex social phenomenon that sometimes encompasses contradictory motivations such as having a unique identity while simultaneously being a member of a community, admiring fashion leaders while opposing uniformity, and so on. Because the fashion industry is diverse and versatile, it can cater to any customer’s decision to embrace or reject fashionability.




Fashion adds colour to our lives and transforms us with time. It also contributes to life’s diversity by allowing people to try new things. ASOS is an e-commerce site with products that are selling all over the world. ASOS is well-known for its fashion items, which include clothing, footwear, cosmetics, jewellery, purses, wallets, and a variety of other accessories. You might be concerned about the cost of its trendy items, but the good news is that you can acquire them for a very low price with an Asos Hk discount code.

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