Want to build a successful business that will easily cope with market changes? Looking for a solution to improve sales results and need the advice to grow your business? Are you interested in how to create a successful business with modern digital marketing and what are the current trends in digital marketing?
Digital marketing has become one of the solid foundations of any modern and successful business. According to this year’s data, the Internet is used by more than 4.66 billion people worldwide. The huge Internet market offers an opportunity for every business to achieve rapid and significant growth in a short period of time.
In order to achieve significant business growth, it is important to manage digital marketing moves wisely. Digital marketing professionals have never been more in demand, and thanks to their knowledge, hundreds of new successful businesses are emerging every day.
If you want to learn more details about the importance and usability of digital marketing in the business world, keep reading. Below we bring you a lot of important and interesting information that will help you increase sales and grow your business.
The Rapid Growth of Digitalization of All Businesses
The epidemic brought tectonic disturbances to the labor market. Many physical businesses, which ignored the existence of the Internet until 2020, quickly realized the importance of the Internet in the modern world. Within just two years, many small and large entrepreneurs have embraced the Internet and fully digitalized their businesses.
Business digitization has seen record results in the last two years, and business digitalization experts have their hands full. Modern business, regardless of size, today cannot achieve long-term successful results without an active presence in the digital world. In the last two years, many web stores have emerged that are breaking their business records today, a large part of the services are offered digitally, and there is almost no segment of the economy that does not operate digitally, at least to some extent. The facts are clear – the future of successful business is in the digitalization of business processes and sales.
Digital Marketing as the Foundation of a Successful Business
Digital marketing is the foundation of a successful business of the future, but also of the present. The data clearly shows how digital marketing has become an indispensable part of the successful business of small and large businesses. The area of digital marketing by the end of 2021 should reach an annual value of $389 billion, which is a growth of as much as 17% compared to last year.
Many business owners have realized that with digital channels they can be open 24 hours a day 7 days a week for their customers. Constant presence and availability to customers, who already spend half of the day on the Internet is the key to success in selling a quality product or service.
Google is still the untouchable No.1 when it comes to Internet search, and social networks have become new gathering places and centers of human communication. Considering the fact that social networks are used by more than 4.4 billion people today (twice as many as in 2015) and that the average user uses as many as 6 digital platforms – it is clear that for the rapid business growth you need to be present on at least one of these platforms.
Choosing the Right Platform as a Driver of Success
Digital marketing experts are well aware that your business does not need and cannot be well represented on all important digital platforms. The number of digital platforms today is huge and users are on hundreds of different networks, platforms, and applications. But if you want to offer quality content and achieve successful business results, it is enough to focus on just a few important platforms.
When we talk about digital marketing, today we have the three most common directions that have proven to be extremely effective in business growth. The first is, of course, good positioning on a web search engine (e.g. Google), the second is increased activity on social networks (e.g. Instagram, Facebook, LinkedIn, TikTok, Snapchat), and the third is email marketing. These three directions are the most common today and their combination brings great results to many businesses.
Research has shown that presence on multiple channels is extremely important, and brings an incredible increase in customer engagement of as much as 250%. Therefore, it is clear that you need to be present on multiple channels if you want your business to sail the sea of success.
Content Has Been and Remains the King of Digital Marketing
Experts dedicated to Internet marketing have long emphasized the phrase “Content is king”. Although it was believed that the content would lose importance over time, the data show a totally different development of the situation. Content is more important today than ever before.
Digital platforms are growing, evolving, and dying. But what remains permanent is the content it sells. Regardless of the platform, in order for customers to buy your products, you need to come up with a great story that will sell your product to the masses. However, in mass sales, you need to keep an individual approach to each customer because customers want to feel a personality when buying.
Content creators are a highly sought-after profession today because they create fantastic stories that are responsible for the growth of millions of businesses around the world. It is important to know how to create content – content that sells.
Video as the Best Content for Business Growth in the Future
You can present content on the Internet in 4 main formats: as text, as an image, as an audio recording, and as a video. It is in this order that the Internet has developed over the last 20 years or more. In times when the Internet was quite slow, users consumed the most text, with the advent of social networks, the popularity of photos and audio has grown, and today the Internet is dominated by video. Of course, with the high-speed 5G internet available today, video has become one of the most sought-after content formats.
Today, video content can be created by anyone without major problems, and recorded videos can be published on various social networks and digital platforms. When we mention video platforms, we should definitely point out YouTube, where the average user spends more than 255 hours a year. Interestingly, YouTube users watch more than a billion hours of video content every day, which is a staggering figure.
Digital marketing experts will be able to assess what kind of video content you need and on which platforms you should publish it. In recent years, the popularity of vertical videos has been growing, primarily due to the nature of many social networks that force vertical video among smartphone users. Through video content, you can present your services and products in a unique, personalized, and fun way, which is why video is an indispensable format for business success.
The Widespread Use of 5G Networks Adds to the Importance of Digital Marketing
In recent years, there has been much debate about how 5G networks will significantly change our daily lives – from the advent of self-driving cars, through doctors and robots performing remote operations, stores without dealers, to unique artificial intelligence systems that improve our user experience in every way. Even the gambling industry will have benefits from 5G, especially the customers, i.e. bettors, of online casinos by the link. Because 5G has 100 times the speed of 4G, transactions will take much less time, and because of the higher speeds, a wider variety of casino games could be played, which will make the experience more fun.
The widespread use of 5G networks will greatly affect the digitalization of businesses and improve sales results. Entrepreneurs who are among the first to embrace the benefits and possibilities of 5G networks will have a leading position in the development of innovative, but also better services and products. The innovative 5G high-speed network will bring many opportunities for additional development and earnings and will enable small and large entrepreneurs to perform better in the digital market.
The new 5G networks will greatly affect customer habits as their online shopping and ordering experience will now be even better and faster. For entrepreneurs, this means a more equal situation on the market, but also the challenge of quick adjustment, if they want to achieve even better business results. Thanks to fast 5G networks, displaying video content will be even easier and faster, which just means that we are facing an era of additional popularization of video content on all platforms.
Why It Doesn’t Make Sense to Build a Business Today Without a Digital Marketing Strategy?
Digital marketing is a major driver of sales, especially in these challenging times where many physical businesses are not allowed to operate at full capacity. Online marketing provides an effective and optimized approach to targeted customers, and you can adapt to the new market situation at any time. Thanks to digital marketing, your products and services can be made available to customers 24/7.
The digital world is prone to rapid change and trends are changing extremely fast. Users are accustomed to getting the requested information in the palm of their hand, without too much effort. Research has shown that the average Internet user has only 5 seconds of patience. If the website does not open within 5 seconds, the user is very likely to stop waiting, and with each new second the number of give-ups increases by 4.4%.
The widespread appearance of high-speed 5G networks will solve many problems that entrepreneurs have been struggling with until yesterday. The systems will work faster, better opportunities for personalization and sales optimization will be created, and opportunities for fast and quality business growth will be available to everyone at all times. If you want to enter a new era of business on the wings of 5G network and digital marketing experts it is time to start now.