A lot of businesses look for the best intranet software provider who can offer the right solution. If you are investing in one of the best intranet software solutions, it will save you time, money and effort by addressing many of your corporate needs. Employee engagement is one of these important corporate needs.
When it comes to communicating corporate massages, 91% of the internal communicators use intranet software solutions. So, it is important to make sure that employees are able to access and share information. Employee engagement on the intranet is a big issue for internal communicators. However, if you are using the best intranet software and have a communication plan in place, internal communication does not have to be an issue.
You need to define your goals, have a clear navigation structure, and a good design. An intranet can be an essential destination for employees looking for information. You just have to make sure that your employees are engaging and sharing relevant content. Even when your employees are using the best intranet software, there is always room for improvement. So, here are some tips for improving your intranet engagement.
Review Your Intranet
When you are already using an intranet, you need to evaluate its current state. Pull out engagement stats from pages your employees are using most frequently. You can identify and prioritize improvements in your intranet engagement. This can make improvements simpler and faster.
Once you have identified and prioritized your requirements, set smart goals. Make sure that these smart goals are aligned to the goals of your organization. Are you using your intranet for top-down management engagement? Are you using it for social collaboration? Establish your objectives. Measuring success is always easier when you have objectives.
Focus on Ease of Use
When it comes to good design and ease of use, following three components should get your attention:
- A well-designed user interface
- Content optimization
Keep Your Employees in Mind
While the goal is to make it easy to accomplish top tasks, your intranet should also serve the purpose of an inclusive forum for your employees. They need a forum where they can initiate meaningful conversations and contribute content. Your employees should be able to access the information they need to complete their jobs. The intranet users should engage in a dialogue. It should encourage them to show teamwork. This can inspire your workforce.
Allow them to create and share rich media such as embedding links in emails, podcasts, webcasts, videos and more. There should be a multi-channel approach to drive intranet traffic. Your employees should be able to use multiple channels to promote content. You can use email to drive traffic.
Your intranet is also for people who are working remotely. They should be able to access it. Remotely working employees should not feel disconnected. Most importantly, your employees should be able to use intranet from their laptops, tablets or smartphones. Most intranet software solutions are mobile-friendly. Keeping your budget and needs in mind, you can opt for a mobile app or responsive design. The full functionality of your intranet should be accessible on all devices.
You can use social networks to inspire collaboration and conversations. A lot of discussions are going on on the social network across the organization. Give your employees a social network link on the home page so that they can join conversations easily.
Don’t just establish goals, also establish the meaning of success. You can measure intranet engagement in terms of social networks, sections, pages and visits. This will allow you to understand the kind of content your audience is responding to.