People’s interactions with one another are being redefined by digital transformation, which will ultimately alter corporate operations and the nature of employment. Due of this, senior executives who are serious about transformation must do more than just give staff members the appropriate digital tools; they must also give them experiences that are convenient, smooth, relevant, and unique at every stage of their careers. Organizations must take into consideration following measures to integrate digital innovation with employee experience transformation:
- Giving employees tools they need to do their work on whichever system they use.
- Providing individualized, consumer-like digital support experiences through AI, automation, and self-service.
- Making sure that people who are participating remotely have an equal experience to those who are present in person, perhaps through employing the metaverse.
- Giving them freedom on where and how they complete their work in accordance with corporate requirements.
How does Employee Experience Influence Digital Marketing?
Your workers are the ones driving the corporate digital transformation. Thus, your staff should already be having a significant impact on the path of your digitization plan given the wide range of their demands, wants, objectives, and goals. After all, it is them who will inform you of the successes and failures of your company.
When it comes to digital transformation, majority of individuals will probably pay more attention to the digital aspect than the transformation aspect. Investing in the appropriate software is only one aspect of digital transformation. Fundamentally it is about improved corporate communication and knowledge exchange. The objective is to improve teamwork and increase employee engagement.
The whole employee experience revolves around this direction. Change is what links digitization to employee experience transformation. Change is at the heart of digital transformation, and change depends heavily on people. Your employees are adjusting to new working practices, utilizing cutting-edge tools, and developing new habits as firms embrace digitalization. Making sure you can accomplish this is a crucial component of digital workplace transformation.
While digital transformation in the office place looks different from case to case, here are some key characteristics:
Empowered Company Values
This necessitates a departure from conventional hierarchies and corporate structures. Instead, there is a strong emphasis on empowering and engaging employees. Employees will be more inclined to participate constructively through improved internal communication & information exchange.
The organization’s staff should cooperate to achieve a common objective. To accomplish a common goal, this entails fostering staff involvement. To achieve this, it is necessary to assemble teams with members holding various roles and knowledge bases, to share knowledge, to develop a sense of trust, and to encourage transparency. There are several helpful technologies available to enhance office cooperation and communication. One illustration is maintaining a company blog.
The digital transformation is driven by innovation. Companies are more likely to generate creative ideas because to a variety of knowledge bases and improved internal communication. They will then be able to reflect on the results and make adjustments. This will enable them to influence more significant changes throughout the workplace or firm.
Data is a crucial component of the workplace’s digital transformation. You may gather and evaluate data from many ways and strategies using a data-driven strategy. Then, you may modify your tactics as you go to accommodate shifting situations.
Did you know, according to MIT –
‘Digitally mature companies are 23% more profitable than their less mature peers’.
How to Use Employee Experience to Succeed in Corporate Digital Transformation
Just adopt the incorrect technology to determine how closely correlated your employee experience and digital tools are. You’ll see the effects right away. However, the correct technology and tools may also facilitate new habits and cultural change in addition to increasing productivity and performance. Therefore, it should not be the only factor to taken into account when deciding what employee experience software to choose. Investigate how it may promote teamwork and company agility in a unified, consumer-like experience. Your workers these days, especially Millennials and Generation Z, demand a consumer-grade IT experience. They are accustomed to the convenience of plugging in and using the things they purchase for their houses. Anything less will result in annoyance, anger, and bewilderment. This ultimately affects the customer experience.
Key Benefits Of Digital Transformation in the Workplace:
Digital transformation in the workplace comes with a variety of high-level benefits which include:
- Digitalization of all business operations boosts increased productivity
- Fosters a digital culture
- Encourages knowledge sharing and collaboration across departments
- More efficient resource management
- Enhanced employee engagement and empowerment
- Better customer insights and experiences
- Creation of digital products and services
- Enhanced transparency in overall internal communication
Several business departments should come together to create a digital transformation protocol that addresses every aspect of organizing a new tech roll out, IT should consult with HR and internal communications. If pandemic’s effects on business can teach us anything, it’s that a deliberate, calculated response isn’t necessarily in the best interests of the firm. Rather, it is the technical advancement that outpaces the rate of implementation. Then, it is crucial to examine how quickly we were compelled to go from the first scaling out of software to the epidemic. With an employee-first mentality, organizations can swiftly make these bold decisions and observe the indisputable effects it has on the profit, revenue, and opportunities.
About the Author
Prabhjinder Bedi – Chief Growth Officer – Tech Mahindra Business Process Services
Prabhjinder has over two decades of experience involving launching start-up ecosystems, scaling-up businesses, taking product and services to market and exposure to industry verticals spanning Telecom and Media, Financial Services, Retail and Consumer Goods, Manufacturing to Lifesciences. He has spent over 15 years with Tech Mahindra, responsible for taking our existing and new age service offering to markets and launching new service locations across Americas, Europe, MEA and Australasia. Bedi is bachelor’s in engineering from IIT, Benares and a Master of Business Administration (MBA) from IIM Calcutta.