Highstreet shops are slowly dwindling and local businesses are looking at other methods to reach their target audience. Well, the best way to do this in 2021 is to get online and market yourself. Small businesses obviously don’t have the same budget as many of these big companies but there are still ways in which you can get yourself out there. In this article, we will go through some helpful tips to market your local business.
Create And Verify Your Google My Business Profile
The first thing to do is to get your Google My Business profile set up and verified. This will allow your local business to show up on Google Maps, the local section of the search results and you will also be able to have a knowledge panel on the left when someone types your business name and location. This will also give all the relevant information that your customers need.
Create A Website and Implement Search Engine Optimisation
If you haven’t got a website already, then this is something that you need to do straight away otherwise you will not be able to market yourself as well online. By having a good quality website, users will have more trust in you and will often have a look through the site. This is also a helpful tool to monitor your success.
To get your new website found though, it is best to get your website optimised for search engines (SEO). This is a more sustainable option of marketing as this is long-lasting whereas other methods are instant. The aim is to get onto page one so that visitors can easily access your site. For example, if you were a local baker in Manchester and you wanted to market your products, then you would optimise the site for Bakery products in Manchester.
Create A Business Blog
By creating a business blog, you will be able to give more information to your customers such as how you make your amazing biscuit selection or current trends that people may want to know about. Content is also a huge part of SEO. If you have the content optimised for relevant phrases, then you will be able to draw traffic to the site this way. If you have educational content on there such as recipes, then this will bring another line of traffic to the site.
Increase Your Social Media Presence
Increasing your social media presence will allow you to get further traffic to your site. It will also help to build your presence online by communicating with your followers and customers. It is important to keep all social media platforms with the same branding to make it all look uniform. You could do things like competitions, show how you have been doing this week with business and possibly even give pieces of useful information from your industry. It is also important to notice that not all social media platforms are relevant to your industry. You wouldn’t want to set up a linked in account and then advertise your sweet treats, no you will want to do this non the likes of Facebook and Instagram.
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There are many different ways in which you can market your business online, it’s just researching what is best for you and your industry. Good Luck.