In the world of digitization, a strong presence in the virtual world is the only way in which you can stay ahead of your competitors.
You need to make a substantial investment in content marketing to enjoy an edge over your competitors. You need to ensure that your presence is felt first over your competitors in the Google search engine.
In sum, you need to outrank your competitors and appear on the first page of Google every time the targeted audience enters the relevant keyword.
But how is this possible? There are some tricks recommended by a reputed SEO company in India that you can employ to outrank your competitors. So, you must start reading ahead now to know these tricks in detail.
Scrutinize competitors’ contents
Your search engine rankings increase when the audience finds that your content is worth reading. Thus, you need to invest in quality content as it gives great visibility to the website.
For your information, ‘quality content’ is an umbrella term that includes a lot of information. Firstly, you have to ensure that your content is engaging and informative too then only it will attract potential users to your website.
Secondly, the content you post must be relevant to your website so that the traffic that comes in gets the information that they are precisely looking for. Your aim must be to create value for your traffic through the content you publish.
Invest in the right keywords
A well-known SEO company in Noida says that your content will never generate traffic if they lack the right keywords.
By keywords, the search engines mean a collection of words or phrases used by the online audience while entering search in the search engines. So, your content will not be visible if they do not have the most searched words or phrases in them.
Therefore, your first step towards increasing your ranking in the search engine is to research the right keywords related to your website content.
Optimize with keywords
You must be aware of the technique through which you can optimize your content with these keywords.
By the technique, we mean the frequency at which a particular keyword or key phrase must appear in the content with a specific word count.
For your reference, some content demands a 2% keyword frequency, while other content needs a 5% to 6% keyword frequency. You have to be accurately aware of the keyword frequency of the types of content you post on your website.
Another step towards optimizing your webpage with keywords is to place them in the right position throughout your content. Here, a general thumb rule is that your keywords or keyphrases must appear in the second paragraph and the paragraph preceding the last section of the content.
Mind your load time
Your website’s speed is a cardinal factor determining if visiting traffic will stay on your web pages or go away.
It is a proven fact that a website that boots at a languid pace and pages take years to open act as a demotivator for your audience.
Remember, your website’s slow pace cannot be compensated with anything, be it SEO or good quality content.
Hence, you have to increase your website’s speed by removing unnecessary multimedia content that makes your website slow and eats away data.
If things still do not get fixed, explore other options like clearing the browser cache, lessening the HTTP requests, and exploiting the CDN optimally.