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Home Business The advantages of coupon codes for the brand and the consumer

The advantages of coupon codes for the brand and the consumer

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In recent years, coupon codes have attracted more and more French consumers. According to statistics, more than half of them used it for their online purchases. There is an explanation for this observation: these promotional codes allow consumers to benefit from numerous advantages . They also have advantages for brands . Which ? Details in the following paragraphs.

PROMO CODE: BENEFITS FOR CONSUMERS

Here are some of the advantages of promotional codes for consumers.

Save money and take advantage of offers

With coupon codes, consumers can save money on their online purchases, whether they buy one item or more than ten products. Promosearcher offer their customers up to 50% jacamo discount code on their merchandise. Thanks to these coupons, Internet users can also take advantage of in – kind benefits such as free delivery, which also reduces their expenses. Online stores often include this offer in their promotional package to set themselves apart from their competitors. In order to best satisfy their customers, they even offer freebies.

Online stores adopt four kinds of promotional codes :

  • immediate delivery,
  • percentage discount,
  • gift coupons,
  • as well as free delivery.
  • Offers are updated regularly.

Compare e-merchants

These virtual discount coupons allow you to buy quality clothes or shoes, for example. Wanting to ensure their image and visibility, the major commercial brands offer carefully selected goods at affordable prices. To make the most of these advantages, certain rules must be observed. Customers will go and compare different sellers to find the product with the characteristics and the best price for them . They will favor e-merchants offering the best promotion on the product. In general, the validity period of a promotional code is limited and it does not concern all the products available on the site. Thus, when the prospect finds promotional items online, he must take into account the deadlines imposed by the stores.

Promo codes that concern all sectors

The promo codes concern different sectors, including tourism . Many travel agencies can give discounts even during peak season. They can greatly reduce the cost of their service. Accommodation places also offer discounts. For example, 28% of property owners (rental homes), 41% of camping spaces and 36% of lodges put promotional coupons online.

PROMO CODE: BENEFITS FOR BRANDS

Promotional codes also have advantages for brands and advertisers. These, which come in the form of a series of letters or numbers , offer the possibility of attracting new customers but also of retaining existing customers. Indeed, consumers will be led to return to a site and subscribe to the newsletter to stay connected with the brand when they have already had to benefit from promotional offers. These offers aimed at consumers thus increase e-commerce traffic and encourage them to buy . The brands then benefit from sales growth, and therefore turnover. The offer of promotional codes by brands is part of a company’s marketing strategy in order to increase its average basket , its number of sales , its turnover , and therefore its market share . It is also a tool for dealing with competition.

Are you an advertiser? If you wish to be guided in order to adopt the best strategy for creating and distributing your promotional codes, and to benefit from a long-established network of partners , promosearcher is there for you.

Depending on the content of the Internet user’s basket, it is now possible for e-merchants to grant the following offers:

  • a percentage discount on the purchase of one or more product (s) from a given product segment;
  • an amount discount on the purchase of one or more product (s) from a given product segment;
  • one or more product (s) offered for the purchase of one or more product (s) from a given product segment;
  • a point bonus on the customer’s loyalty account for the purchase of one or more product (s) from a given product segment.

The e-merchant can even offer promotional offers to the first X buyers. A sales technique which makes it possible to encourage the Internet user not to postpone his purchase and therefore to buy at time T in order to benefit from the offer.

 

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