When we talk about the Swiss luxury watch markets, we are actually talking about a huge spectrum of things that cannot be discussed so casually. But for the sake of the discussion, we will keep it short and bearable. The idea behind the entire industry was to create something that was never seen before. Brands here not only sell watches, they also create history in the making. To encapsulate an entire world of components, mechanics, and movements within a small case and that too with the utmost precision and accuracy is a feat that needs to be appreciated and admired.
Let us take this moment to go through some of the most fascinating watches that the Swiss luxury watch industry has to offer right now.
Portofino is the watch that you always wanted but never had the courage to get. It is the live representation of simplicity in luxury. This collection from IWC is a monumental success that even the brand might not have anticipated. What separates this watch from its counterparts in the brand catalogue is its ability to hold its ground even around giants like the Big Pilot’s and Portugieser.
The IWC Portugieser is a master of allure and finesse. The very essence of the watch takes you back in the glory days when the art of watchmaking was a sacred pact between man and time. The watches in the collection are not just luxurious, they also symbols of mechanical excellence.
The Omega Speedmaster is a worthy mention in this list. It was created as a part of the original trio of collections from Omega. Later it found its own groove and became a brand in itself. Today, the watch is a sheer icon in the world of high-end precision timepieces. Its reputation for being on-point is irrefutable and it is easily one of the best watchers the world has ever witnessed.
Hublot Big Bang
The Big Bang needs no introduction of any kind. The watch is legendary in every sense of the word. It was launched in the year 2005, a year that will forever be iconic. It not only saved Hublot from going into oblivion but also created a whole new world for avant-garde watches to survive and thrive in.
Hublot Spirit of Big Bang
The Hublot Spirit of Big Bang is a tribute from Hublot to the watches of the past. The Tonneau-shaped case design is a direct link to the watch designs of the yesteryears. The brand has created something that belongs to today, but at the same time relates to the glorious past of the Haute Horlogerie world.
Rado Ceramica is a collection to celebrate. This is the collection that started it all, for the Swiss horologist and put its name in the world map as a brand that specialized in ceramic watches. The timepiece comes in various shapes and sizes but retains the core premise that originally made it.
Rado Captain Cook
The Captain Cook is a game changer from the Swiss watchmaker. Rado has truly outdone itself when it launched the Captain Cook collection. The series pays homage to the marine timepieces of the past in all their glory. The watches are classy, aesthetic, and really cool.
It is safe to say that the Swiss haut de gamme watches business is like no other. The watches are pure magic and the brands who create them are nothing short of magicians themselves.