It has become clearer that the major search Engines like Google and Bing are now promoting web accessibility compliance in terms of search engine ranking. There are many specifications by the W3C consortium in terms of ensuring web accessibility techniques. Google themselves launched a tool call Lighthouse, which is an open-source application for the web developers and designers to improve the quality of their web pages by ensuring accessibility.
There are many other accessibility tools too, which serve a host of different purposes. However, Lighthouse is a significant announcement by Google that it is essential for the developers to test their apps for accessibility for performance. Learn more SEO services India
Website accessibility and SEO
Looking back at the data of various researches, we can now easily infer that website accessibility has a direct proportion to search engine optimization. Without exceptions, we can find Google ranks the websites which adopt all essential accessibility techniques like metadata, visual design, content, alt text, and development better at the organic searches.
We can simply identify the logic behind this approach as by calling the search engine crawlers also as impaired without the ability to see, hear, or use a keyboard as like many of the disabled people. Crawlers purely rely on the value and behavior of the content to interact with and evaluate to determine its relevance and rank the pages accordingly.
So, web content accessibility guidelines and SEO-perfect web design go hand in hand. Even though accessibility isn’t a direct ranking element, incorporating the accessibility elements to the web content naturally meets the primary requirements of SEO techniques. Nowadays, the overlap between the web, video, document access, and SEO is gaining more attention.
How search engine optimization and accessible website design help?
Today, web developers use a variety of development techniques to ensure an inspiring multi-channel experience across various browsers, devices, contexts, and web environments. Say, for example; consumers tend to research products at the store using smartphones and the later order one when they are back at home over their laptops. Adding to it, more and more services are only online now, and a lack of substitute in built environment may leave some crucial information out of reach for people with disabilities.
Effective overlap of search engine optimization with accessibility will help online brands to reach to consumers. By serving to all their different abilities effectively and capabilities to engage with them through their mode of interaction will surely help brands to reach to more and get more returns. In other terms, strictly following the accessibility techniques will enhance a web page’s ability to take it to content effectively to the users and crawlers alike. Highly optimized portals featuring optimized header tags and with perfect HTML code with ADA compliance is now becoming synonymous to what Google expects and promote. The more confident Google is about the content of your website and its can user experience across the spectrum, the more likely it has to rank higher.
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The key question everyone raises s “whether Google will make accessibility another key ranking factor?” We should think that it will happen over time, maybe within the next couple of and the recent release of the voice-search guidelines also points towards this possibility.