Search engine optimization is considered the best way to increase traffic to your website. When done correctly, it can result in exponential returns for a business. Many business owners are reluctant to invest in SEO because they think of it as too expensive. However, you should reevaluate your SEO strategy often, as the digital marketplace is always changing. If you aren’t making regular changes to your SEO, it could hurt your business in the long run. In this article, we will discuss the tools that any business owner can use himself instead of hiring an SEO agency or hiring specialists in-house. Whether you prefer in-house SEO services or outsourcing to market your brand, SEO tools are essential.
So how will you find out that your optimization for the search engine is working well? Indeed, it is necessary to keep an eye on your competitor’s progress and yours as well. For this, you can find various tools that can help you in the evaluation and ensure that you are moving in the right direction.
There are hundreds of tools available on the internet that can help you measure your marketing growth progress. But it would be best to find out those who are free of cost. When free tools are available, why would you invest in paid ones? Hence, this post is a gold mine for those looking for free SEO tools that can help them analyse their growth.
Best Free Available SEO Tools
Ahrefs Webmaster Tool
Spotting the problem is not enough! You need efficient tools that can help you in troubleshooting. Therefore, the Ahrefs webmaster tool is available to help you find and remove the flaws in your website. It can also greatly facilitate the process of improving your ranking. You can use the services of this tool by signing up and then adding the URL of your website. The tool rates the site from 100 different aspects and then reports to you.The fantastic feature is that it also encircles room for improvement which can help in attracting the right audience.
Google Analytics Tool
The largest search engine has its search engine tool that can help you secure a high position in SERPs. There is no limitation to using this site. You can research your keywords and see which ones are used to search for your products or services as much as you want. The tools are easy to use and free. However, if you want to benefit from all their keyword research power then it is advised to get the subscription option.
The only drawback of using Google Analytics is that it doesn’t show up the details of keywords, which helps bring traffic to your page. Still, if you find any difficulties along the way and want to ensure your website ranks well and in the shortest time frame possible, then you can hire an SEO Agency in Glasgow. The marketing agencies make the process smoother by doing thorough research and providing backlink services.
Ahrefs SEO Toolbar
The third tool on the list is the Ahrefs SEO toolbar. The best feature of this software is its capability to detect and report the broken and deadlinks available on different websites.This data can help you contact those website owners to provide you with backlink services and promote your website. In addition, the replacement of deadlinks with contextual links enhances the flow of the audience on your page.
Google PageSpeed Insights
Google has introduced its SEO tool to the market for bloggers or e-commerce traders to check the speed of their pages. You can run this test either on your mobile or laptop. This tool enables you to count the time of your website loads.
If you are looking to get more visibility, there is a lot of space available on different sites to add your links to. You can use a backlink service for this purpose. Moreover, you can speed up your site and make it more user-friendly. But all you need is to find out the right tool according to the need of the hour.