Home Digital marketing What is Unbounce? | A Quick Guide

What is Unbounce? | A Quick Guide

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Unbounce is a software used by marketing teams to create landing pages (pages created for a marketing or ad campaign). These landing pages are where your website visitors arrive after they click on advertisements around the internet or a link from their email. There are many softwares used to create landing pages, but one of the most popular ones are Unbounce and Clickfunnels. If you’re still not sure what software to use, you might want to see an Unbounce vs Clickfunnels Comparison before you make your decision.

With Unbounce, there are many opportunities to design and create landing pages that will convert your leads into sales. However, if you still have some questions about Unbounce and want to find out more, we’ve prepped some Q&As for you:

Why do I need to customize my landing page?

As mentioned before, landing pages are pages created for a marketing or ad campaign. Usually, users “land” on these pages after they click on a certain advertisement that they find across websites like Google, Facebook, Twitter, and other established sites. They also have one goal in mind: to convert your website visitors into leads and eventually, sales.

Landing Page Customization

That being said, customizing your landing page will help entice your visitors to click that call to action button. Whether you’re selling products or services, landing pages will beckon them towards customer loyalty. By analyzing which landing pages get the most clicks, you’ll also see what’s the most interesting topics that your users are attracted to. That way, you can also change up your website’s content to match what they like.

The software which prides itself to be the number #1 Landing Page Platform for over 15,000 brands is known to be Unbounce . It is highly customizable and enables you to simplify what you want to sell to your customers. Instead of having them explore the deep recesses of your website, the chance that they will see exactly what they are looking for will already appear on your landing page. Unbounce also offers a free guide on How to Optimize Your SaaS Landing Pages and gives advice on how to fix your underperforming pages and create customer-centric campaigns.

Landing Page Platform

What are its features?

The Unbounce Builder enables you to drag and drop elements to customize your landing page. What’s neat about this is that you don’t need to know how to code to use the Unbounce Builder. There are over 100+ templates available to choose from in order to make your own unique design. You also don’t need to remake all the text or forms whenever you switch to another landing page. Simply copy and paste the items and you’re good to do. In case you desire to have your own custom scripts, don’t fret! Unbounce allows you to add custom JavaScript, CSS, and HTML to any page.

There are also many integrations from Unbounce to other platforms like WordPress, Unsplash, Google Analytics, Zapier, and many more. However, it depends on the subscription plan that you select.

Is Unbounce mobile-friendly?

Did you know that more than 60% of your users will be browsing your website through their mobile devices? If so, don’t worry! Unbounce landing pages are completely tailored to adjust on tablets or smartphones. When you’re building your design, its templates offer you a view of what your landing page will look like on a computer screen or a mobile device. If an element looks a bit off, you can tweak them a bit so that everything fits. Handy, right?

Unbound Mobile Friendly

Is my customer’s information safe with Unbounce?

When using Unbounce, you are ensured that your data is protected for the software complies with worldwide standards of data privacy and security including GDPR, CASL, and PCI-DSS. They also have the two-factor authentication feature available on their website so that your login is more secure. For easier access, a single sign-on (SSO) is also a feature so that you can easily manage usernames and authorizations.

How will I benefit from Unbounce from a business perspective?

With its easy customization, you don’t need your web developers to create your landing pages for you. You can easily do this yourself and save time. Other than that, you can also quickly experiment which landing pages get you the most leads. If you’re also keen on the costs that your advertisements run on, you’re more likely to save more money by just adding a landing page than maintaining several different advertising methods.

As good as it sounds, Unbounce is not a free subscription although it offers a 14-day free trial where you can access all its features and create as many landing pages as you desire. They offer three (3) types of subscriptions:

1) Enterprise

Monthly Price: $499+/month billed monthly

Annual Price: $399+/month billed annually

  • Features:

    • 375+ Landing Pages
    • 40+ Popups and Sticky Bars
    • AMP Landing Pages
    • 100+ Customizable Templates
    • Unlimited Domains
    • WordPress Integration
    • Free Professional Photos from Unsplash
    • A/B Testing
    • Smart Traffic (Beta)
    • Dynamic Text Replacement
    • Launch Scheduling
    • Advanced Popup & Sticky Bar Targeting
    • Zapier Integration
    • HubSpot Integration
    • Infusionsoft Integration
    • Marketo Integration
    • Salesforce Integration
    • Customer Support
    • Google Single Sign-On (SSO)
    • Unlimited Users
    • Speed Boost
    • GPDR Compliance
    • Two-Factor Authentication
    • SSL Encryption
    • Page Redirects
    • Audit Logs
    • Customer Success Manager
    • Dedicated Launch Specialist
    • CTAConf Ticket Included
    • Page Migration Services

2) Premium (Recommended)

Monthly Price: $199/month billed monthly

Annual Price: $159/month billed annually

  • Features:

    • 150 Landing Pages
    • 16 Popups and Sticky Bars
    • AMP Landing Pages
    • 100+ Customizable Templates
    • Unlimited Domains
    • WordPress Integration
    • Free Professional Photos from Unsplash
    • A/B Testing
    • Smart Traffic (Beta)
    • Dynamic Text Replacement
    • Launch Scheduling
    • Advanced Popup & Sticky Bar Targeting
    • Zapier Integration
    • HubSpot Integration
    • Infusionsoft Integration
    • Marketo Integration
    • Salesforce Integration
    • Customer Support
    • Google Single Sign-On (SSO)
    • Unlimited Users
    • Speed Boost
    • GPDR Compliance
    • Two-Factor Authentication
    • SSL Encryption
    • Page Redirects

3) Essential

Monthly Price: $99/month billed monthly

Annual Price: $79/month billed annually

  • Features:

    • 75 Landing Pages
    • 8 Popups and Sticky Bars
    • 100+ Customizable Templates
    • Unlimited Domains
    • WordPress Integration
    • Free Professional Photos from Unsplash
    • A/B Testing
    • Smart Traffic (Beta)
    • Dynamic Text Replacement
    • Zapier Integration
    • HubSpot Integration
    • Infusionsoft Integration
    • Customer Support
    • Google Single Sign-On (SSO)
    • Unlimited Users
    • Speed Boost
    • GPDR Compliance
    • Two-Factor Authentication
    • SSL Encryption

Unbounce Annually

Unbounce Monthly

Conclusion

The prices of the subscriptions might be a bit expensive, but definitely worth your money. If you’re just starting out, we suggest that you take the Essential Plan first and upgrade your plan if you deem fit. The numerous features, the ease of access, and the countless integrations that Unbounce has to offer will definitely help your website convert your website users to sales with a bit of time and patience.

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