Only a few sneaker brands are worth collecting, and one of them is the Air Jordan. It is the first signature shoe associated with the greatest basketball player of all time. Nike’s Air Jordans also did many things, including changing sneaker collecting and the shoe industry.
It is one of the most popular brands today, evoking nostalgia and connecting millions of basketball fans and avid sneakerheads.
The Nike line-up also entered the market at the heights of Michael Jordan’s career. And introduced rare Jordan sneakers, which have become a relevant part of the brand’s dominant position in the market.
Owning a Pair of Jordans Allows You to Become Part History
Nike’s Air Jordans are tributed to legendary Hall of Fame former Chicago Bulls player Michael Jordan. The company first introduced the line in 1985, and the brand has tremendously become meshed with the Nike label.
The marketing timing of the sneaker brand was also highly exponential to its acceptance in the market. And this was during the height of the basketball player’s career when everything was about him.
Everyone wanted everything to do with Michael Jordan – from his jersey, his haircut, the earrings, and his footwear.
Over the last couple of years, the market has seen exponential demands for Air Jordans for several reasons. First, it has become extremely popular compared to other sneakers partly because of the exclusivity attached to the brand.
Buying rare jordan sneakers has become a hobby for sneakerheads, especially the early models, now becoming collector’s items. Unfortunately, it means getting your hands on an early model of the sneakers would have twice the amount of its original price.
Stylish, Durable, and Made from Good Quality Material
Great traction to the compelling acceptance of the masses on this sneaker brand comes from its quality, exclusivity, and design novelty. Air Jordans are worth your money because they are made of quality material and are designed for comfort.
The product is made of the highest quality materials, and this is often associated with style and personal preference. One of the features of a rare Jordan is the mix of materials from high-quality synthetic leather, synthetic nubuck, or the combination of materials.
Air Jordan also releases sneaker designs with a full leather upper which makes them look more classic. Additionally, Air Jordan became tremendously popular not just because of quality.
It is also because of the status symbol it brings. Although, in addition, the brand is on the more expensive side of the sneaker spectrum, rare jordan sneakers are produced on limited editions.
Shoes that are Designed for Several Uses
Michael Jordan’s contribution to the world of sports is not the only reason the brand and logo exceeded expectations. One of the compelling reasons why Air Jordans became tremendously popular comes from having several usability options.
The brand has diversified its line from becoming just footwear on the court. But it has accommodated several activities from running to fashion. As a result, you can get a Nike Air Jordan to suit your needs and preference.
Jordan’s also come with lots of styles, colourways, and models. The brand was initially intended as exclusive footwear, but Air Jordans spread to wider demographics because of its stylish approach to athletics footwear.
Nike Air Jordan has become a global legacy of The Greatest Basketball Player of All Time. He has been so well remarked for his achievements that were owning a pair of Jordan sneakers, especially the rare ones, can bring a whole new meaning to the pair of shoes.