Ecommerce is taking over traditional retail. The interest in Ecommerce arose when retail businesses realized that online retail could overcome some of the market challenges they have been experiencing for a long time. Ecommerce has allowed retailers to overcome geographical challenges in the retail market. The other benefits include lower operational costs, an opportunity for comparison shopping, generation of new leads, and collection of data that can help retailers serve their customers better.
Ecommerce is a competitive space and for you to remain at the top, you need to have a well-functioning website. Positive user experience in ecommerce matters, and here is what you can do to improve your ecommerce website.
Improve your site architecture
Your Ecommerce web design matters. You should make it easy for users and search engine crawlers to find the pages they are looking for. This will help the crawlers index and rank your pages. More so, it will translate as a good user experience for your visitors. If your customers are able to find what they are looking for within a short time, they are likely to come back again.
Improving your site architecture and interconnecting your pages will improve navigation and give your customers excellent shopping experience.
Improve the loading speed
Amazon, who is a market leader in Ecommerce, calculated that they would lose $1.6 billion in sales if their pages took a second longer to load. Do not let your Ecommerce website loading speed cause a loss of revenue. As you may be aware, visitors leave a website if a page takes longer than four seconds to load. Customers want to find what they are looking for and make transactions in a matter of seconds.
There are tons of strategies that you could use to improve your speed. For instance, you can compress images and files, reduce unnecessary redirects, and improve your server response time. On top of giving your customers the experience, they are expecting. More so, this can significantly improve your ranking on search engines.
Include product images
To make your Ecommerce website better and more useful to your customers, consider uploading product copies or product images. Also, remember that quality must be adhered to. The images should exhibit great clarity and should have features such as zooming and rotation. Images are an essential part of a product description. Customers prefer to shop with an online store where they can have a feel of an in-store.
Using product images the right way can increase the confidence of customers in your products and increase your conversion rate.
Including a simple checkout process will also be a plus for your Ecommerce website. Note that one of the reasons people shop online is to avoid the tedious checkout processes at retail stores. If it is complicated, they will leave frustrated without making a purchase.
Improving the architecture of your website will determine the kind of experience your visitors will have. The strategies above will help improve the performance of your Ecommerce website.