Home technology Why are Mid-Budget Smartphones Always in Trend?

Why are Mid-Budget Smartphones Always in Trend?

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One of the most exciting trends in the smartphone world that has transformed the market over the last few years is the increasing popularity of mid-range (Rs. 15,000 – Rs. 25,000) devices. In India, the segment is a hit, and witnesses the most intense competition with every brand seeking to out-perform others by offering the latest features at affordable prices. While people do love and admire pricey flagship phones, when it comes to making a choice, they go for affordability.

The reason being, when you’re getting premium features in a mid-range priced at Rs. 15,000, why spend Rs. 40,000-50,000 extra just to get the flagship tag? So, the new smartphone users are now making smart choices. Helping them is the fact that the midrange segment consists of some impressive smartphones with colourful displays, incredible cameras and great hardware configuration. In this article, we argue why mid-budget smartphones are always in trend!

Affordability: 

India is a highly price-sensitive market with eight out of ten people looking for an affordable smartphone that fits their budget. While for a flagship device like the iPhone 12, Samsung Galaxy S20, OnePlus 8 Pro, Oppo Find X2 or Vivo X50 Pro, users have to shell over Rs. 50,000, a mid-range handset with premium features like Samsung Galaxy A21s costs around Rs. 18,000-Rs.20,000. Here, they make a few relatively minor compromises to net an excellent smartphone without breaking the bank.

Powerful Displays, Cameras: 

Previously, only flagship and premium smartphones used to have good displays and cameras. Now, almost all mid-rangers feature 64MP or 48MP sensors with dedicated night mode and 90Hz-120Hz Full HD+ panels. 

For instance, the Samsung Galaxy A21s, one of the best mobiles under 20000, houses a powerful 48MP quad-camera set-up and Poco X2, another best mobile under Rs. 20,000, has a 120Hz display. The theory that the cheapest device will be the worst one, and the most expensive will be the best holds no ground in the current smartphone market.

Latest Features and Top Specs: 

No longer do you have to sacrifice the latest features and high-end specifications when opting for a mid-range smartphone. Now, you are getting mid-rangers with tiniest notches, something that Apple is still to find a way out for, thin bezels, curved edges, premium glass backs, and fast charging tech.

Processors: 

Qualcomm, MediaTek and Samsung have invested huge sums in producing affordable gaming-centric chipsets for mid-range handsets. While Qualcomm has come up with the likes of Snapdragon 720G and 730G, MediaTek offered its Helio G85, G95 and G90T.

Samsung, on the other hand, made Exynos 9611 and Exynos 850, a processor that we have seen in the Samsung Galaxy A21s, best mobile under Rs. 20,000. That said, gaming has become incredibly smooth on midrangers, and these best mobiles under 20,000 can now handle everything you throw at them with ease.

Which phone is the best for you?

Well, it depends on multiple factors including your budget, usage, preferences and priorities. If you’re looking for the best mobiles under Rs. 20,000, there are several options available in the form of Samsung Galaxy A21s, Samsung Galaxy M31, Redmi Note 9 Pro Max, and Redmi Note 9 Pro.

Mid-range phones offer more than enough to attract those who are looking for feature-packed smartphones at an affordable price. Such premium devices across all brands are available on the Bajaj Finserv EMI Store, and you can purchase them at No Cost EMIs through the Bajaj Finserv EMI Network Card, if you’d like to own one.

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