In this era of social media, the songs are launched and premiered on YouTube, a platform that can be accessed by anyone free of cost.
Particularly, the album songs which are introduced on social media before with the teasers, are premiered on YouTube.
We can say that YouTube is ‘The platform’ for album songs.
Considering a video, the cast of the song plays an equally important role as the singer, composer, and lyricist. While lyricist gives their words, singers lend their vocals, the star cast completes the song with their emotions and actions.
While Bollywood actors and models can often be seen as the star cast of the Hindi album song videos, many singers like Himesh Reshammiya, Darshan Raval, Jubin Nautiyal, Badshah, etc, star in their own music videos.
Just as the album song video is released, it takes just a few hours for the view to reach millions. And that is how the success is calculated.
YoYo Honey Singh’s Dheere Dheere became the first Indian music video to reach 200 million views. On YouTube, “Swag Se Swagat” became the first Indian music video to reach 500 million views.
Some of the most viewed album video songs are:
- Vaaste Song, with vocals ofDhvaniBhanushali and TanishkBagchi. The female singer was the lead cast of the song video.
- Mile Ho Tum by Neha Kakkar and Tony Kakkar. The sibling duo themselves performed in the album song video.
- ZarooriTha by Rahan Fateh Ali Khan. The most loved duo –Gauhar Khan and Kushal Tandon were casted in the album song video.
- Filhaalby BPraak. In this song video, Akshay Kumar and Nupur Sanon played the lead.
- Leja Re by DhvaniBhanushali. The female singer was the lead cast of the song video.
- Genda Phool by Badshah. In this song, Jacqueline Fernandez could be seen with her gracious moves.
Artists like Badshah, Guru Randhawa, DhvaniBhanushali, B Praak, Meet Bros, TanishkBagchi, Chetas, Stebin Ben, Jasleen Royal, Neha Kakkar, Tony Kakkar, SonuKakkar, Gajendra Verma, Armaan Kohli, Sachet Tandon, Asees Kaur, Milind Gaba, Sachin- Jigar, Arjun Kanugo, Honey Singh, etc. are the most popular names in the field of album songs.
The latest Album Hindi Songs that are hitting the charts are:
- Baawla Song by Badshah and Aditya Dev. The video features Badshah with Uchana Amit and Samreen Kaur.
- Jannat Ve song by Darshan Raval. The song features the singer Darshan Raval.
- Dil ko Karaaraaya by Neha Kakkar.
- Number Likh song by Tony Kakkar. This song features the singer Tony Kakkar with Nikki Tamboli.
- Hone Lagatumsepyaar song, sung by AbhiDutt. This video features the beloved pair Siddarth Nigam and Avneet Kaur with Ashmit Patel.
- TootaTaara song, sung by Stebin Ben. This song features Shivin Narang with Mahima Makwana.
- Baarish Ban Jana, with vocals of Payal Deva and Stebin Ben. The star cast of this song is Hina Khan and Shaheer Sheikh.
- Himesh KeDil SE album is another big hit with singers from Indian Idol, who gave their vocals to the songs composed by Himesh Reshammiya.