Leicester City Football Club is excited to announce a partnership with global online gaming pioneer W88 as an Official Partner for the Premier League seasons 2018/19 and 2019/20.
– Leicester City Football Club names W88 as its Official Partner
– The multinational gambling giant has signed a two-year deal with the Premier League club.
W88 will be able to exploit Leicester City’s global identity in its marketing efforts, create exclusive content with the Club’s football stars, and benefit from brand awareness on pitch-side LED advertisements.
“We are extremely proud to partner with Leicester City Football Club, which has seen tremendous global success since winning the Premier League in 2015/16,” a W88 spokesperson said. “We are confident that our partnership with Leicester City will allow us to connect football fans and customers in Asia with the Club, and we look forward to engaging with them and developing long-term relationships.”
Leicester City’s Commercial Director, Jonathan Gregory, stated: “We are pleased to welcome W88 as an Official Partner. It’s an exciting opportunity to work with such an ambitious brand, and we look forward to developing new content and services for our fans in the UK and around the world.”
“This collaboration provides both companies with a powerful forum to not only engage with new and existing fans, but also to create meaningful activations that enhance fan experiences,” said Lee Goldwater, Sales Director UK, Lagardère Sports. We’re looking forward to the long-term benefits this can bring to both brands.”
With an enviable reputation for honesty, reliability, and creativity, W88 has a strong presence in Asia and provides an impressive array of products ranging from sports betting to live dealer casino, poker, and slots, among others, all of which are available in a variety of formats and languages and on a variety of devices.