The design field has gained a lot of popularity compared to the last 50 years. This is because people have become much more aware of the visual appearance of various things and products in the market. This is a good sign to to elevate the design field and also people’s products to much more level of improvement and benefits. Looking into print media, they also have certain ground rules for a print design that we must follow to have a good and appreciated document. If you have a printer you can look at EPSON ink at Toner City which provides the best-related products. For now, let’s look at some of the unwritten design rules for print design and media.
- No more than two fonts –
First thing that we need to keep in mind for print design is that there should not be more than two to three typefaces into one design. More than this creates a visual noise with the typeface and none of them is given their particular justice. Therefore make sure that you use two typefaces for a particular design and keep it simple and minimal looking. You can have different weights of the same typeface but make sure that it goes well along with the entire document. Also remember to choose complementary fonts with sans-serif and serif.
- Text size –
The readability aspect of the print also includes the size of the text. Too large text can also look bulky and disturb the overall balance of the document. Small text can become hard to read and many people might skip the entire document to read. There are different predefined text sizes that we can use. Usually, they are from text size 9 to 11. But if the size of the media is large then you can choose different exercises accordingly. Make sure you don’t make the text look bulky and also work with overall whitespace.
- Colours and choice –
Print design is dependent a lot more on colours and layout. Therefore make sure to choose complementary colour schemes for your print design. This will make the design look overall amazing. Colours also tempt people to take up the document and look at what’s inside. Therefore the design of the print material needs to be very mindfully curated. We recommend that you check online different print media magazines and books and how they have played with different colours. Similarly, you can implement them into your designs and use them as references for your projects.
- Readability –
Another thing that is important in print media is the readability of the print. Because the fundamental aspect of printing media is to reach more people and be read by everyone. Therefore make sure that your design is readable by people. If the text is less then you can work with dark backgrounds but if the content is more then we recommend you to stick to the white or light colour background with dark colour text. This will elevate your text and will be easier for people to read and consume. The easier it is to read the better understanding of it.