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“The funny thing about live streaming in schools is: if you don’t have it, you don’t know how great it is. If you do, you can’t live without it. As schools compete in the public space to become relevant, live streaming is one of the best ways to get your school’s name out there. It gives you an opportunity to show what your community can do. I’m committed to making sure my high school gets put on the map.” – Tom White, Instructor of Digital Media at Morgan County High School.
In the past few years, live streaming has proven to be a great alternative to traditional TV broadcasts. We’re seeing media networks, big brands, and even NASA use live streaming to reach audiences all around the world. On a smaller scale, live events, churches, schools and many other groups are all joining the streaming game to get their content in front of viewers. It’s affordable and easy to the point that almost anyone can do it. All you need is the right gear.
Many schools in the U.S. now have the tools and personnel (broadcast students & volunteers) to live stream, and we’re seeing more streams of sports games, band recitals, graduations and other events than ever before. But many schools are still hesitant to incorporate live streaming into their routines. Whether it’s budgeting, lack of broadcast programs or even the idea that no one will tune in, there are legitimate reasons for schools to not provide live coverage of events.
But that doesn’t mean it’s too late to start. In fact, now that live video achieves much higher quality with more reliability, it’s a great time to propose a live streaming program to your school. Tom White, instructor of Digital Media at Morgan County High School in Georgia, just moved in from another county and immediately began to implement streaming into dozens of activities. He shares his story on why he streams for his high school:
“The video production here only started last year in August when I began working at Morgan County High School. Prior to being here, I was taught at a career academy serving 3 high schools, and we streamed every single football, basketball, baseball, and soccer game in that region for a couple of years. One year we did over 1,000 streams. Now I lead this school’s new Digital Media class. It’s a class that has 2 sides, both of which are taught by me: the TV Production side and the Animation side.”
“Live streaming allows our students, our school and our county to go outside of the building. It takes Morgan County High School to the world stage and gives our students the recognition that they deserve. It means that parents and families who can’t attend can now tune in and see these kids succeed. Our boys basketball team just won the state title last month, and we were there streaming literally as they won and giving a behind-the-scenes look at the locker room excitement after the game. We want to be recognized by schools all around the world, and this is one of the best ways to do it.”